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Drop 001 is coming.
Anti Default

status: default — overridden

Log off. Live more.

Reclaim real life from the screen. Not anti-technology — anti-default. Stop living the online life by reflex. The phone is a tool, not a tenant.

No feed · No algorithm · No spam

// what you’re overriding

The phone is a tool. Stop letting it be a tenant.

These are the factory defaults of online life — engineered to keep you. The movement switches them off, on purpose.

  • Infinite scroll

    no bottom, because a bottom is where you could stop.

    off
  • Push notifications

    the red dot, engineered to itch.

    off
  • The endless feed

    a slot machine that looks like a window.

    off

// why this exists

Three reasons it sticks.

// closed

Built to be closed

A movement that tells you to log off can’t itself be a slot machine. No feed, no red-dot bait. Read it, then leave and go live.

// funded

Funded, not farmed

No ads, no data resale, no dark patterns aimed at kids. The merch funds it — bought by people who want to, not extracted from people who can’t resist.

// belonging

You can’t copy belonging

Tech is copyable in a weekend. Identity and belonging are not. You don’t wear a logo — you wear what you stand for and who you follow.

// the challenge

Spend part of every week offline-first.

Pick your days. Pick what matters — body, craft, nature, connection, mind. Then go live them, and count the days you actually showed up.

// configure

Offline-first
3 days a week.

BodyCraftNatureConnectionMind
Take the pledge

// founder-led

It starts with a person, not a logo.

This doesn’t start with a product. It starts with one person documenting the work of logging off and actually living — building, training, going outside, showing up for people. Follow the journey. Then go live your own.

// the membership card

Drop 001 is loading.

The first drop is numbered and limited. The First 1,000 get in before the public — each piece carries your membership number. No restocks. Once your number’s gone, it’s gone.

Drop 001Locked
001 / 1000
Drop 001Locked
002 / 1000
Drop 001Locked
003 / 1000

// questions

The honest answers.

No fine print, no asterisks. Here’s what this actually is.

No. Anti-default. Technology is the best tool we ever built — we just stop letting the screen be the reflex for every spare minute. The phone becomes a hammer, not a tenant.

Pick a few days a week to go offline-first. Train, build, get outside, see someone in person. Count the days you actually lived. That’s the whole game.

It’s the membership card. Wearing it funds the movement and quietly tells the world which side you’re on. You don’t pay to wear a logo — you wear what you stand for.

Ads and subscriptions would make us farm your attention — the exact thing we’re against. Merch is honest: you buy in because you want to back it, not because you got cornered.

Held in the US for fast US shipping, and international ships from there too. Designer-grade and heavyweight — not basic print-on-demand.

Soon — and it’s numbered. The first Founders drop is limited to 1,000 pieces, each individually numbered. The list gets first access before the public, so joining is how you actually get one.

// founders — first 1,000

Be one of the
First 1,000.

Join the list and you’re a Founder: first access to Drop 001 before the public, and a numbered piece that proves you were here first. No spam — just the signal, and the drop.